As the pandemic continues to take a toll on the retail industry, more and more companies are shifting to online-only sales. Here are some tips to help you be a successful e-commerce company in Canada.
1. Target mobile audiences
Many e-commerce stores still prioritize desktop-first design and only think about mobile responsiveness after the fact. However, the majority of Internet searches come from mobile devices which is why you need to design your e-commerce store for mobile-first.
Mobile-first refers to websites that are designed for mobile devices first, and are then scaled up for use on desktops and other devices later. Going mobile-first can increase user engagement and widen your audience.
Furthermore, Google has switched to mobile-first indexing which means that Google uses the mobile version of your website when indexing and ranking content. A mobile-first designed e-commerce website will improve your customer experiences by providing an easy and clear check-out process.
2. Focus on content creation
Along with building your e-commerce website, make sure that you are building an email list in the meantime. This way you can communicate with your audience and provide informative and meaningful content via email.
Your newsletter can include information regarding your services, discounts, testimonials, or other valuable information. You should also start posting regularly on your social media platforms and encourage user engagement. These strategies will help make your e-commerce website more successful.
3. Work on store optimization
Once you have designed your e-commerce website, you need to work on store optimization. You can optimize your store in the following ways:
- Create an intuitive navigation bar
- Focus on creating engaging product pages
- Display related items on product pages
- Optimize your store search
- Optimize your store for mobile devices
4. Be transparent
Transparency builds trust with your customers and one of the simplest ways your business can do this is through your website. Users should be able to easily find your contact information, whether that’s your email address, a form, or a phone number, giving them access to customer service representatives is so important. This information typically lives on the Contact Us page or in the footer.
When it comes to chargers, no customer likes hidden fees. If you charge shipping fees, make sure that you have communicated that with customers before they reach the checkout page. You can have a headline that reads “free shipping on orders above $49” for example, letting users know that they will need to pay for shipping if their order is less than $49.
5. Collect information and continue growing
Collecting customer information and feedback is crucial to improving your overall customer experience on your e-commerce website. This will help you keep up with trends and customer tastes, so your business can continue succeeding.
6. Add a reliable payment gateway
An e-commerce website requires a strong and reliable payment gateway. You need to work with a processing company that has experience providing its services to your industry.
Whether you are selling handmade jewelry, or you are a large clothing retailer, you need a processing system tailored to the needs and scale of your business. The most important factor you need to consider when choosing a payment gateway is that it provides an enjoyable customer experience. Otherwise, your customers will not want to come back and make more purchases from your business.
Penni Payments can help improve your customer experience by providing a simple and secure payment processing system for your online checkout. You can reach out to our team for more information and start saving on transactions fees today!
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